OUR JOURNEY
Another injury left our co-founder Josh, a nationally ranked 5k runner, unable to compete at nationals. He was tired of his ill fitting shoes leading to injuries.
He realized he was not alone when he found out 63% of people are walking around in the incorrectly sized shoe. So why hadn't anyone done anything about it?
He went back to his biomedical engineering roots and decided to build a team to find an innovative, and accessible way to get everyone in the proper sized shoe.
OUR MISSION
Redefining the Way
We Shoe Shop Online
We capture the unique structure of every individual foot and shoe, allowing consumers to purchase shoes that are properly suited to their feet.
We will install our web-plugin to your e-commerce platform that is custom to your stock. Now using our tool customers will scan their feet and will be recommended a shoe size and model based on your stock. At the small cost of a service fee, for all shoes sold with our tool, you can cut your return rates and increase profits.
Meet the Team
These are the biomedical engineers making sure your shoe fits.
CEO
Joshua McGillivray
A funded MRI researcher with a master's in biomedical engineering.
CFO
Aqeel Awadia
A database and software developer with experience with companies like Rio Tinto.
Our Journey So Far
