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OUR JOURNEY

Another injury left our co-founder Josh, a nationally ranked 5k runner, unable to compete at nationals. He was tired of his ill fitting shoes leading to injuries.

 

He realized he was not alone when he found out 63% of people are walking around in the incorrectly sized shoe. So why hadn't anyone done anything about it?

He went back to his biomedical engineering roots and decided to build a team to find an innovative, and accessible way to get everyone in the proper sized shoe. 

OUR MISSION

Redefining the Way 
We Shoe Shop Online

We capture the unique structure of every individual foot and shoe, allowing consumers to purchase shoes that are properly suited to their feet. 

We will install our web-plugin to your e-commerce platform that is custom to your stock. Now using our tool customers will scan their feet and will be recommended a shoe size and model based on your stock. At the small cost of a service fee, for all shoes sold with our tool, you can cut your return rates and increase profits.

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Meet the Team

These are the biomedical engineers making sure your shoe fits.

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CEO

  • LinkedIn

Joshua McGillivray

A funded MRI researcher with a master's in biomedical engineering.

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CFO

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Aqeel Awadia

A database and software developer with experience with companies like Rio Tinto.

Our Journey So Far

2021 | Dec

UNIVERSOLE FIT IS FOUNDED

Our co-founders met and begun the process of developing foot and shoe scanning technology.

2022 | Apr

FIRST FUNDING IS SECURED

Universole Fit gained $4,500 of funding and was selected to compete in a start-up competition put on by The Forge incubator.

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WHAT IS NEXT FOR UNIVERSOLE FIT

Working with retailers to keep returns down

We are currently working with athletic shoe retailers to refine our tool. Early adopters get a more customized tool before the full launch. Now is the time to take advantage.

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